Starting a Training and Development Business

Entrepreneurial & Marketing Strategies


Starting a Training and Development Business

Lessons from the School of Hard Knocks

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Updated 26 September 2017, by Anne Thornley-Brown, MBA




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In this turbulent economy, with huge fluctuations in the economy, it can be particularly challenging to launch a training, consulting or speaking business. In short, it's not for the faint of heart. In this issue of Spice of the Month Accelerated Learning Ezine, I tell the story of how I started The Training Oasis and lessons that I learned in launching and growing the business. Based on this experience, I will share some of the lessons I learned along the way that you can use to launch your own business. These are specific, practical, and actionable. I skilp the usual canned advice and approaches that don't work in the real world. I hope that you find them useful.


  • Starter Questions
  • Proceed with Caution
  • Let Your Network Work For You
  • Get Advice From the Pros .... but Test it to Make Sure it Still Works
  • Change Your Perspective
  • Re-set Your Course
  • Reboot.... Again..... and Again
  • Re-Charge Your Batteries
  • Selecting a Name
  • Figuring out Your Launch Strategy
  • Outsource Yourself
  • Assemble Your Team and Your Toolkit
  • Keep Networking


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About Author

Anne Thornley-Brown, MBA is the founder and President of The Training Oasis, Inc., a Toronto based consulting firm for rapidly changing organizations. Anne made the tough transition from a career in the non-profit sector to management training specialist to founder and president of an international consulting firm She spearheaded management development initiatives for 2 major Canadian corporations. For over 20 years, she has shaped the direction of The Training Oasis, Inc. and its sister company Executive Oasis International. In this issue of Spice of the Month, she shared her career secrets with you, acquired in the school of hard knocks. Save YEARS of trail and error and launch the training and development career of which you have always dreamed. Anne has been interviewed and featured in Forbes, The Globe and Mail, the National Post, Profit Magazine, Successful Meetings, Smart Meetings, and numerous other publications. In addition to designing and faciltating programmes for companies from 18 countries, she is a well respected blogger. She has blogged for Plan Your Meetings by MPI, The Huffington Post, Event Manager Blog, Cvent Blog, EventMobi Blog, and Elite Meetings, to name a few. Anne is available to conduct train-the-trainer sessions and as a keynote speaker for conferences, instructional designer, and facilitator for courses, executive retreats, and team building.