Launching Your Event Planning Business

Event Planning Career Tips Series

Launching Your Event Planning Business

Lessons from the School of Hard Knocks

14 February 2018 by Anne Thornley-Brown, MBA

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In this turbulent economy, with huge fluctuations in the economy, it can be particularly challenging to launch a training, consulting or speaking business. In short, it's not for the faint of heart. In this issue of Spice of the Month Accelerated Learning Ezine, I tell the story of how I started The Training Oasis, spun off Executive Oasis International as a separate brand, and picked up valuable lessons about launching and growing a business. Based on this experience, I will share some of the lessons I learned along the way that you can use to launch your own business. I hope that you find them useful.


  • 13 Important Starter Questions
  • Proceed with Caution
  • Let Your Network Work For You
  • Get Advice From the Pros .... but Test it to Make Sure it Still Works
  • Change Your Perspective
  • Re-set Your Course
  • Reboot.... Again..... and Again
  • Selecting a Name
  • Figuring out Your Launch Strategy
  • Outsource Yourself
  • Assemble Your Team and Your Toolkit
  • Keep Networking


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About Author

Anne Thornley-Brown, MBA is the founder and President of Executive Oasis International, a Toronto based consulting firm for rapidly changing organizations..

Anne has been interviewed and featured in Forbes, The Globe and Mail, the National Post, Profit Magazine, Canadian Business Magazine, Successful Meetings, Smart Meetings, and numerous other publications.

Anne managed the Event Planning and Event Management Group and its suite of related goups on LinkedIn for over 8 years.

In addition to designing and faciltating executive retreats and team building for companies from 18 countries, she is a well respected blogger. Anne has blogged for Plan Your Meetings by MPI, The Huffington Post, Event Manager Blog, Cvent Blog, EventMobi Blog, and Elite Meetings, to name a few.

Anne is available to conduct train-the-trainer sessions and as a keynote speaker for conferences, instructional designer, and facilitator for courses, executive retreats, and team building.

Anne made the tough transition from a career in the non-profit sector to management training specialist to founder and president of an international consulting firm. She spearheaded management development initiatives for 2 major Canadian corporations.

For over 20 years, she has shaped the direction of Executive Oasis International and its sister company The Training Oasis, Inc. Her strategies have proven effective and she has planned and organized events, internal conferences, executive retreats, team building, and meetings for clients around the globe.

In this issue of Spice of the Month, she shares her career secrets with you, acquired in the school of hard knocks.

Save YEARS of trail and error and launch the event planning career of which you have always dreamed.